An experienced businessman and entrepreneur from Hunting Valley, Ohio, Bassem Mansour specializes in distressed investments and private equity. Bassem Mansour is the co-CEO of Resilience Capital Partners, a company that was named the Private Equity Firm of the Year by the Cleveland Chapter of the Association of Corporate Growth.
In 2020, Resilience Capital Partners announced that one of its portfolio companies, namely CR Brands Inc., sold one of its product lines, the Biz Stain & Odor Eliminator & Dryel, to Scott’s Liquid Gold Inc. CR Brands is a company that sells packaged goods that include affordable cleaning and laundry products throughout the US. Resilience Capital Partners acquired CR Brands in 2012, which contributed to the growth of many niche brands.
The sale of the products benefits CR Brands in the long run, which aims to improve its cleaning and laundry products with superior formulations. This is revealed in the development of its new products under the Arm & Hammer and OxiClean brands. Some of the Arm & Hammer products include fruit
and vegetable wash, garbage disposal cleaners, and disinfecting wipes.
In 2020, Resilience Capital Partners announced that one of its portfolio companies, namely CR Brands Inc., sold one of its product lines, the Biz Stain & Odor Eliminator & Dryel, to Scott’s Liquid Gold Inc. CR Brands is a company that sells packaged goods that include affordable cleaning and laundry products throughout the US. Resilience Capital Partners acquired CR Brands in 2012, which contributed to the growth of many niche brands.
The sale of the products benefits CR Brands in the long run, which aims to improve its cleaning and laundry products with superior formulations. This is revealed in the development of its new products under the Arm & Hammer and OxiClean brands. Some of the Arm & Hammer products include fruit
and vegetable wash, garbage disposal cleaners, and disinfecting wipes.
